Sam Pettyjohn’s session focused on promoting your organization through social media. Participants learned steps to take as they incorporated social media into their own organization.
Pettyjohn started the session with introductions and a general overview of all of the different types of social media that are now available to organizations. The focus then shifted to sharing good and bad examples of social media use out in the field. After sharing examples from the group, participants were given time to work on planning their own social media efforts when they returned to their organization.